Hello, I am Dirk.

I am a creative director, designer and entrepreneur based in Beijing, China.

Right now I am deep into the topic of algae and circularity in the fashion and textile industry. Specifically I am developing yarns and textiles made from seaweed, one of the most sustainable and carbon negative raw materials on our planet.

Follow us at oceanate.co to learn how we use emerging bio-technology to make sustainable yarns from the cell walls of seaweed. 


I co-founded Zanadu, China's leading luxury travel brand. We curate the world's best travel experiences to Chinese travelers and offer a seamless digital booking experience. We also produce a ton of video and 360 VR content and put on some extraordinary events. Like the time when we took 65 Chinese startup CEOs to Burning Man. 


Shishang is my wife's architecture practice where we design and build luxury residential projects and commercial and cultural spaces all over China and abroad. Here are some of our projects. And here is a video of her showing our Beijing home.


In my role as Executive Creative Director with Ogilvy and DDB I created award-winning multi-channel campaigns for many global and local brands including Audi, VW, BMW, Burberry, Soho China, China Mobile, China Unicom, DHL, Adidas, Yili, WWF, Unicef, Unilever, Nestle, McDonalds, Philips, Pepsi and more. 

Here is some of the work we produced over the years. 

And here is Abo, the monkey we brought back from space for real estate developer Soho China to talk about creativity. 

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